SAKE blog
Published: 2023.01.12
Last modified: 2026.10.26
Brand website for the first JAS accredited organic Sake, ‘#J (hashtag J) organic rice Junmai Sake’ (720ml bottle) is launched
Ozeki Corporation (President: Kuniko Osabe, HQ: Nishinomiya City, Hyogo Prefecture) released its brand website on 8 November, for ‘#J (hashtag J) organic rice Junmai Sake’ (720ml bottle), first Sake to be accredited with a JAS* certificate. The brand proposes organic Sake products for casual purposes under a concept of ‘Delicious organic Sake for daily life’.
*JAS stands for Japanese Agricultural Standard
Brand website URL：https://www.ozeki.co.jp/hashtag-j/
The brand website was designed to express the company’s wish of offering more opportunities for people to enjoy organic Sake, under the concept of delicious organic Sake for daily life. The website includes the images of the products being consumed in nature to propose a lifestyle where consumers cohabitate with nature, with organic Sake.
Please enjoy ‘#J(hashtag J) Organic rice Junmai Sake’ when meeting with family and friends, or even at normal dinner tables.
Product
1 October 2022 was the starting date for the accreditation of Sake. The product received the first JAS accreditation for the organic products in the Sake industry. The company started a series in a limited amount as part of the company’s actions towards sustainability It is known for offering safe products under its policy, ‘Ozeki, Happy Life’.
The product was named as ‘#tag J ‘to relate and connect with the world. The company re-started the sales of the product throughout the year since March 2023 after receiving a Kousher certificate to ensure an enhanced trust from customers.
It is an organic Sake made from organic rice grown with no chemical pesticides, cultivated in a manner giving smallest impact to the environment and its production process is assured to pass a strict screening criteria.
Please find the powerful flavours of organic rice, as well as refreshing acidity instantly felt on your palate.
https://prtimes.jp/main/html/rd/p/000000048.000100418.html
President & CEO, Kobayashi Junzo Shoten Co., Ltd.
Based in Osaka, I lead Kobayashi Junzo Shoten, a sake wholesaler founded in 1890. Through the cultural richness of Japanese sake, my mission is to connect people and bring smiles to dining tables around the world.
While technology continues to make the world feel smaller, the stories and traditions behind sake brewing can easily fade into the background. I see my role as a bridge—sharing the passion of brewers, opening doors for new audiences, and delivering sake in a way that feels more approachable and relatable.
I enjoy visiting sake breweries, learning about new rice varieties and brewing techniques, and spending time with toji (master brewers) and kurabito (brewery workers) to experience the spirit of sake-making firsthand. On this blog, I’ll share those encounters, my personal insights, and tips to help you enjoy sake even more.
Thank you for reading, and I look forward to connecting with you.
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