SAKE blog
Published: 2020.04.01
Last modified: 2026.10.02
[YOUTUBE] Expert Interview -Dr. Shuji Horie- : Life of Sake / Everlasting passion and endeavour
ikki officially launch Youtube channel and released first video as below;
About youtube channel
The first video of ikki Youtube channel is 「Expert Interview Dr. Shuji Horie / Life of Sake : everlasting passion and endeavor」.
In ikki Youtube channel, there will be a variety of movies, which ikki can deliver information in new format. You will find other movies such as “Expert Interview”(as above), “Brewery Archives”, “ikki monkey’s SAKEOTICS” and event reports and more.
Dr. Shuji Horie
Dr. Shuji Horie is experienceful Sake researcher in Shimane. He has been working for the Sake industry and also working together with breweries to solve daily problem from Toji.
In addition, he is a great supporter of ikki website and ikki team learn a lot from Dr. Horie and he is always supporting our media.
To know more about him please find the profile as below;
Profile Shuji Horie
President of Horie Sake Foods Eye / Doctor in Agricultural study / Sake expert, especially in reviving ancient Sake
History
1935 Born in Shimane prefecture
1993 Chief researcher at Shimane Taste development and instruction center
1996~ Establish Horie Sake Foods Eye
1996~1999 Visiting professor in Shimane University
2001~2019 Commissioned lecturer at Shimane University in Linguistic department
Specific field: Alcohol & food manufacturing and their research
Revived ancient Sake
Yayoi Birei no Sake / Asahi Shuzo / Shimane
Sake of Nara Era / Nakamoto Shuzoten / Nara
Sake of Medieval Muromachi Era / Oki Shuzo / Shimane
Sake of end of Edo Era / Oki Shuzo / Shimane
Sake of Edo Genroku Era / Wakabayashi Shuzo / Shimane Haimochi Sake / Yoneda Shuzo / Shimane
Publishing
“Sakegaku Kotohajime”(酒学事始) / Co-auther / Project publishing / 1992
“Nihonshu no Kita Michi”(日本酒のきた道) / Shuji Horie / Imai printing / 2012
https://books.rakuten.co.jp/rb/13456518/
“Sake kara Mita Inishie no Izumo”(酒から見た古の出雲) / Shuji Horie / Imai printing / 2015
https://www.kinokuniya.co.jp/f/dsg-01-9784866110059
President & CEO, Kobayashi Junzo Shoten Co., Ltd.
Based in Osaka, I lead Kobayashi Junzo Shoten, a sake wholesaler founded in 1890. Through the cultural richness of Japanese sake, my mission is to connect people and bring smiles to dining tables around the world.
While technology continues to make the world feel smaller, the stories and traditions behind sake brewing can easily fade into the background. I see my role as a bridge—sharing the passion of brewers, opening doors for new audiences, and delivering sake in a way that feels more approachable and relatable.
I enjoy visiting sake breweries, learning about new rice varieties and brewing techniques, and spending time with toji (master brewers) and kurabito (brewery workers) to experience the spirit of sake-making firsthand. On this blog, I’ll share those encounters, my personal insights, and tips to help you enjoy sake even more.
Thank you for reading, and I look forward to connecting with you.
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