Warning: Undefined array key 0 in /home/jeticweb/j-kobayashi.com/public_html/wp-content/themes/html2.0-en/single.php on line 5
Warning: Attempt to read property "cat_name" on null in /home/jeticweb/j-kobayashi.com/public_html/wp-content/themes/html2.0-en/single.php on line 5
SAKE INITIE Neo Trad Rabbit wins GOOD DESIGN AWARD at Milano SAKE CHallenge2026.
We are delighted to announce that Neo Trad Rabbit, the first release from our original sake brand SAKE INITIE, has received the Good Design Award at Milano Sake Challenge 2026.
The competition’s design category evaluates every element that shapes the experience of sake—including the label, bottle and packaging—in terms of both aesthetic appeal and functionality.
Neo Trad Rabbit was created as an inviting first step into sake for people who may be more familiar with wine. Its playful rabbit artwork and contemporary bottle design express the SAKE INITIE philosophy: bringing sake beyond traditional settings and into everyday dining around the world.
With its fruit-forward aroma, approachable 13% alcohol content and light, dry finish, Neo Trad Rabbit offers a new and accessible way to enjoy sake.
We are deeply honored that the design and vision behind Neo Trad Rabbit have been recognized in Milan, one of the world’s leading cities for fashion and design.
We would like to express our sincere gratitude to everyone who has supported SAKE INITIE.