2026.05.12 tradeother

SAKE INITIE Neo Trad Rabbit Wins Gold at Kura Master 2026

We are delighted to announce that SAKE INITIE Neo Trad Rabbit has received a Gold Award in the “Sake Japonais” category at Kura Master 2026, a sake competition held in Paris, France.

This award is especially meaningful to us because SAKE INITIE Neo Trad Rabbit received this recognition in the same year it was first launched.

As our very first sake project, SAKE INITIE was created with the vision of bringing Japanese sake more naturally to dining tables around the world. We wanted to create a sake that could be enjoyed not only by sake lovers, but also by wine drinkers and people who are discovering Japanese sake for the first time.

To have this first challenge recognized overseas, especially in France, a country with a rich wine and dining culture, gives us great confidence in the future of SAKE INITIE.

SAKE INITIE Neo Trad Rabbit is light, aromatic, and food-friendly. Served in a wine glass, it pairs beautifully with vegetables, cheese, olive oil-based dishes, and a wide range of global cuisines.

This sake is brewed by Sasamasamune Shuzo, a brewery founded in 1818 in Kitakata, Fukushima. We are sincerely grateful to Sasamasamune Shuzo for their careful brewing, and to everyone who has supported SAKE INITIE from the beginning.

Encouraged by this award, we will continue sharing a new, accessible, and food-friendly way of enjoying Japanese sake with people around the world.

For importers, distributors, restaurants, and retailers interested in SAKE INITIE Neo Trad Rabbit, we would be happy to hear from you.
Even if you are simply curious about the product, please feel free to contact us.