Your New SAKE Journey
starts here
A modern entry point to sake,
designed to resonate naturally
with wine enthusiasts.
Sake still has many subtle qualities
and expressions that are yet to be fully discovered.
Through this project,
we aim to share those discoveries
and grow a new generation of sake lovers worldwide.
Product
Neo Trad Rabbit
A new sake that gently connects tradition with a modern expression.
Elegant and aromatic, with notes of pear reminiscent of La France, followed by a soft sweetness and refreshing acidity that captivates from the first sip.
The label features a friendly, charming design— inviting you to pick it up on shelves anywhere in the world.
A sake that brings a subtle lift to your day.
Coming soon...
Stories Behind
SAKE INITIE
A New Begging of Japanese SAKE
The reason we launched SAKE INITIE comes from countless conversations we have had with people around the world while working in the field of international sake trade.
As we visited overseas markets and talked with people over shared glasses, we heard the same words again and again:
“Sake seems difficult.”
“I don’t know how to choose.”
At the same time, we saw something inspiring.
When we explained just a little about how to enjoy sake — its ways of drinking and its background — and offered a slightly different way to encounter it, people’s expressions changed.
“This is delicious.”
“I want to know more.”
We saw their eyes light up again and again.
Through these experiences, we became convinced of one thing:
Sake should feel open and approachable to everyone, not just a select few.
Pairing
Neo Trad Rabbit
With a moderate 13% alcohol, SAKE INITIE is light, smooth, and food-friendly.
It pairs beautifully with tomato, melon, olives, and asparagus.
A sake especially designed to complement vegetables.
A glass that opens the door to a new way of enjoying sake.
- Arome of Pear
- Gently sweet like whipped cream
- A hint of White pepper
Voice from
Around
the world
I was truly impressed—if such a stylish sake becomes more widely available, it could completely change the image of sake as we know it!
- Male, 40s, Osaka
- Neo Trad Rabbit
We fully support this challenge to expand the possibilities of sake.
- Male, 30s, Hyogo
- Neo Trad Rabbit
It seems like it would pair wonderfully with Chinese appetizers.
- Male, 40s, Chef
- Neo Trad Rabbit
It feels like a sake you could enjoy much like a Chardonnay or even a Gewürztraminer.
- Male, 40s, Osaka
- Neo Trad Rabbit
I was truly impressed—if such a stylish sake becomes more widely available, it could completely change the image of sake as we know it!
- Male, 40s, Osaka
- Neo Trad Rabbit
We fully support this challenge to expand the possibilities of sake.
- Male, 30s, Hyogo
- Neo Trad Rabbit
I was truly impressed—if such a stylish sake becomes more widely available, it could completely change the image of sake as we know it!
- Male, 40s, Osaka
- Neo Trad Rabbit
Share
the moment
Please
share
the moments！
Please share your pairings and impressions using #sake_initie.
We look forward to your posts.
Project
For many years,
we have been involved in exporting sake,
primarily to Europe.
Along the way, we realized that sake is still
often seen as something special—
enjoyed mainly by those already familiar with it.
We asked ourselves how sake could become something
more personal, something more people could truly enjoy.
In searching for that answer,
SAKE INITIE was born.
Taste, aroma, and design.
All three were carefully considered
to ensure a satisfying experience
from the very first sip.
Respecting the traditions of sake,
while bringing our own perspective,
we created a sake designed to become
someone’s first and favorite introduction.